Your website is more important

Why Your Website Matters More Than Social Media

I honestly believe your website is more valuable than any social media platform out there. Social media is constantly changing — new algorithms, new platforms, new trends — it’s hard to keep up and even harder to know where to focus your energy. But your website? That’s yours. It’s the one place where you can reach people of all ages, backgrounds, and interests without worrying about someone else’s rules.

These days, being authentic really matters. People want to do business with folks they know and trust. That’s one of the reasons I love working with so many small businesses — we’ve built real relationships. Whether you’re in a B2B(business to business) or B2C(business to consumer)  space, it doesn’t matter. People just want to know you’re genuine.

So how do you create a website that actually shows who you are?
Start by being real. Share your story. Show your face. Let people see the person behind the business. No one wants to feel like they’re dealing with someone hiding behind a screen or just trying to make a quick sale.

Now more than ever, people are craving that human-to-human connection. When your website feels authentic and true to you, that’s when people start to connect — and that’s when real business happens.