Social Media

These two words can really freak people out. But honestly, it doesn't have to. One of the questions I get when discussing social media with Small Businesses is which platforms should I use?

Which platform should you use?


Facebook is the most popular social network in the world with more than two billion users


Instagram is one of the youngest social networks out there, with a majority of users under 25. That makes it the perfect social network for brands or companies that target young, hip demographics. 


Twitter famously limits its users to messages of 280 characters or less. That means you have to be concise, interesting, and informative all in one tweet, and that’s not easy.


Pinterest is a place to share (or “pin”) different visual content so that other people can see it. This is especially helpful if your company makes a product or offers a service specifically for women — statistically, about 85% of Pinterest’s user base is female.


Thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C.

The important thing about social media is to be consistent and to be sure and interact with your followers. People like to know that their comments matter to you, so thank them!

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