1. Increase brand awareness
When you have a social media presence, you are easier to find by your customers. Branding is everything! There is a reason why you can identify certain companies just by their logo. So when you do post online be consistent and your customers will learn your brandy and will be able to identify you immediately. By connecting with your customers online, you’re more likely to increase customer retention and brand loyalty. There was a study done by The Social Habit that shows that 53 percent of Americans who follow brands on social are more loyal to those brands.
2. Generate leads
It helps increase sales and customer retention through regular interaction.Be sure to respond to customer questions and comments and always like what they share. Statistics show that B2B marketers have a higher impact on their customers through LinkedIn while B2C marketers have the greatest impact on Facebook. 80% of all internet users have a Facebook account! That's why you need to be online!!
3. Increase website traffic
When you post on social media you should always link back to your website! This creates more traffic for your site which is one of the biggest benefits of being on social media! Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be. For example, if 100 people where to share this post, it’s more likely to rank higher in search engine results for "business and social media.”
4. Find out what your competitors are doing
Lets be honest, my Grandpa calls Facebook Snoopbook for a reason… We "snoop" around and find out what our competitors are doing so we can be better.
5. Share content faster and easier
The beauty of social media is you can share information faster. With websites like Buffer. You can make one post and share it to multiple outlets reaching far more people than you could with "Old School" marketing.
6. Build relationships
Social media isn’t just about blasting your company’s sales pitch and trying to make a sale, it’s a two-way street where you get to form an invaluable relationship with your customers, learn what they want/need. Social media is a great place to make people feel heard and valued, which is what everyone wants!